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January 2017



The 27th edition of the SIHH is coming to a successful close for Baume & Mercier. Positioned as closely as possible to the reality of the market, the Brand is confirming its ability to offer premium products in step with client expectations.

But establishing this philosophy did not keep the Brand from creating surprise and emotion through a very distinctive universe for each of its collections. Here is a retrospective.

A surprising, offbeat stand

The legendary Shelby Cobra Daytona Coupe, the Clifton Club cocktail bar complete with a surf simulator, a playful set featuring models of objects, an incredible exhibition of women's portraits, and a press conference with an immersive concept using mapping technology... The Baume & Mercier stand kept its every promise in revealing its wide range of new products. With pertinence and an ability to meet today's expectations, these products should resonate with the current market conditions without ever compromising on our clients' dreams.

A launch that made a splash on the sports segment

There can be no doubt that 2017 is definitively a sport-minded year for Baume & Mercier. With its Clifton Club collection – a watch designed for the "gentlesportsmen" – the Brand launches a timepiece to accompany the modern man in his daily life, from the office to the outdoors, in his leisure time spent in sports activities with friends. Designed for adventure, resolutely contemporary, refined and athletic, the Clifton Club elegantly revives sporting values while upholding traditional watchmaking principles.

A vibrant tribute to the Shelby Cobra Daytona Coupe

For its third year of collaboration with Shelby American, Baume & Mercier based its new edition on the Clifton Club Cobra... And the Brand put on a show with the presence of the car's designer, Peter Brock, and the exhibition of the coupe itself in the central walkway of its stand! The Clifton Club Cobra chronograph, the result of the marvelous encounter of two enthusiastic designers, left no visitor indifferent.

My Classima, promises kept

In a period defined as the season of reason, Baume & Mercier is ready to respond to the expectations of the greatest number of people. Our strong values are perfectly embodied in the My Classima collection, launched to enlarge our offering dedicated to moments of celebration and to strengthen the special closeness that unites us with our customers.

...And women are not left behind!

Baume & Mercier breaks with tradition to take the versatility of women into account through its offer, making the watch a true fashion accessory. The selection is designed to be innovative, bold and creative. It will be presented in detail at a regular pace throughout the year. Your patience please… The Baume & Mercier woman is taking off!

2017 will be a promising year, and Baume & Mercier will be there.

Photography: Neftali Notario


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