About Baume & Mercier and this Privacy Policy

    Baume & Mercier, branch of Richemont International SA, has its registered offices at 50, Chemin de la Chênaie CH-1293 Bellevue, Switzerland. In this Privacy Policy, we use the term Baume & Mercier (and "we", "us" and "our") to refer to the head office of Baume & Mercier at the registered address above, its affiliates and our boutiques.

    Please take a moment to read the following policy which explains how we collect, use, disclose and transfer the personal information that you provide to us on our websites, mobile applications (together the “Platforms”), when you visit a Baume & Mercier boutique or contact the Baume & Mercier concierge by telephone or when you interact with us over social media platforms. It also explains how we collect information through the use of cookies and related technologies when you use our Platforms.

    Updates to this Privacy Policy

    From time to time we may update this Privacy Policy. When we do we will publish the changes on this Platform.

    Information you provide to us and how we use it

    To access certain areas of our Platform, you will need to register with us. During the registration process you will be asked to submit personal information about yourself (including your name and address, date of birth, e-mail address and telephone number, and, if you make a purchase with us, payment details). By entering your details in the fields requested, you enable Baume & Mercier to provide you with the services you select.

    In addition, we may also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit a Baume & Mercier boutique or contact the Baume & Mercier concierge by telephone. Please note that calls to the Baume & Mercier concierge may be recorded for security, training and development purposes.

    If you choose to interact with Baume & Mercier via a social media platform or other third party service, we will collect the information you have provided to us through that platform.

    We also collect certain information automatically about visitors to our Platform, described in the section headed "Cookies and other information that we automatically collect", below.

    We will use the information we collect from you to:

    - manage and fulfil purchase and repair orders and to provide after service care;

    - deal with your enquiries and requests;

    - send service related communications, including announcements and administrative messages such as order confirmation;

    - send you marketing communications (including e-mails) relating to us and other third party partners in accordance with your communications preferences (please see the ''Editing or deleting your personal information” section below for further information about how you can control these updates);

    - conduct market research so that we can continuously improve the services we provide to our customers;

    - prevent fraud and other prohibited or illegal activities and as part of our efforts to keep our Platform secure; and

    - understand how our Platform is used so that we can continuously improve our Platform and services and other offerings.

    Cookies and other information that we automatically collect

    Like most Platforms, Baume & Mercier logs IP addresses and uses cookies and similar technologies that allow us to recognise you and to customise your experience, and provide us with information about the way our Platform visitors access our Platform. You can find out more about how we use cookies and related technologies below.

    What is a cookie?

    Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognise your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously. Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform.

    We use cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how our Platform is used. Cookies may tell us, for example, whether you have visited our Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.

    There are two broad categories of cookies:

    - First party cookies, served directly by Baume & Mercier to your computer or mobile device. They are used only by Baume & Mercier to recognise your computer or mobile device when it revisits our Platform.

    - Third party cookies, which are served by a third party service provider on our Platform, and can be used by the service provider to recognise your computer or mobile device when it visits other platforms. Third party cookies are most commonly used for platform analytics or advertising purposes.

    Cookies can remain on your computer or mobile device for different periods of time. Baume & Mercier uses both 'session cookies' and ‘permanent cookies’. Session cookies exist only while your browser is open and are deleted automatically once you close your browser. Permanent cookies survive after your browser is closed, and can be used to recognise your computer or mobile device when you open your browser and browse the internet again.

    What cookies does Baume & Mercier use?

    The Platform serves only the following types of cookies to your computer or mobile device:

    Cookies necessary for essential purposes: These cookies are essential to provide you with services available through this Platform and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like transactional pages and secure login accounts, would not be possible.

    Functionality Cookies: These cookies serve a variety of purposes related to the presentation, performance and functionality of this Platform. Their overall purpose, however, is to enhance visitors’ experience and enjoyment of this Platform.

    For example, some of these cookies enable visitors to specify language, product or other platform preferences.

    Analytics Cookies: These cookies are used to collect information about how visitors use our Platform. The information gathered does not identify any individual visitor and is aggregated. It includes the number of visitors to our Platform, the platforms that referred them to our Platform and the pages that they visited on our Platform.

    We use this information to help run our Platform more efficiently, to gather broad demographic information and to monitor the level of activity on our Platform.

    Advertising Cookies: When you visit our Platform or click on advertisements or promotional areas on the Platform these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help to evaluate the effectiveness of advertising and promotion.

    They are usually placed by advertising networks with our permission. They remember that you have visited a platform and this information is shared with other organisations such as advertisers.

    Content sharing and social networking cookies: These cookies enable users to share pages and content through third party social networking and other platforms. The companies that serve these cookies may also use your information to serve targeted advertising on other platforms.

    How to control or delete cookies?

    You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Platform.

    You can set your cookie preferences by changing your browser settings so that cookies from this Platform cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility).

    Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and

    IP addresses

    We may collect information about your computer or mobile device, including where available your IP address, operating system, log in times and browser type. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We may anonymise and share this information with advertisers, sponsors or other businesses.

    About Advertising

    The Platforms may use third parties such as network advertisers and ad exchanges to serve you ads on third party platforms after you leave our Platforms, and we may use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your visits to the Platforms and other apps and sites you have visited. Third party ad serving enables us to target advertisements to you for products and services that you might be interested.

    Third party tracking technologies are not controlled by us, even if they are associated with our Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

    You have choices in respect of the delivery of ads. You may opt-out of receiving certain types of behavioural ads by visiting the third party websites described in the section headed “How to control or delete cookies” above. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

    Sharing your information

    We do not rent, sell or share personal information about you with other people or non-affiliated companies except under the following circumstances:

    - to third party providers who provide services on our behalf such as online and other payments, processing credit card transactions and handling credit checks and fraud prevention;

    - we may disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and

    - we may disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.

    International Transfers

    Information we collect may be transferred to, stored and processed in any country or territory where one or more of our affiliated companies or third party service providers are located or maintain facilities. While other territories may not have the same standards of data protection as those within your home country, we will continue to protect the personal information we transfer in accordance with this Privacy Policy.

    Protecting your information

    We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organisational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction.

    How to edit, delete or access your personal information

    You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. You can also ask us not to send you direct marketing communications (however please note that we may continue to send you service related (i.e. non-marketing) communications, such as e-mail updates on your order status). If you wish to exercise any of these rights, please write to us at the address listed below.

    You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact us” or clicking on the ‘unsubscribe’ link in any Baume & Mercier marketing e-mails.

    Contact us

    If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below. You can also use this address if you wish to request access to the personal data we hold about you or to unsubscribe from any further e-mail marketing communications.

    Baume & Mercier, Data Protection,
    50 Chemin de la Chênaie
    CH-1293 Bellevue, Switzerland. 

    Revised: September 2015

    BAUME & MERCIER has established its Privacy Policy in respect of the confidence its clientele places in it and in conformity with high standards of data protection to which it is committed.

    Children who are under age (minors) should not send any information about themselves or their friends and should not register for any of the BAUME & MERCIER on-line services nor should they make requests to receive further information from BAUME & MERCIER by clicking consent or request buttons on the Web Site. Should We discover or be informed that a child has registered his/her or another child’s personal details, We will delete such information from our records. 

    Notes to Parents

    BAUME & MERCIER will not intentionally collect personally identifiable information from minors (notably children under the age of 18). If, as a parent or legal guardian you are concerned that your child has registered for one of our services, wish to cancel your child’s registration and have all their details deleted, please contact us by e-mail at:  or write to us at the following address providing official documents establishing parental or guardian status:

    Baume & Mercier, Branch of Richemont International SA
    Data Protection
    50, Chemin de la Chênaie
    CH-1293 Bellevue

    Any personally identifiable information such as your name, address, contact numbers and preferences etc. (hereinafter referred to as “Personal Information”) you make available to BAUME & MERCIER is done so voluntarily, with your knowledge and consent when making a request, submission or registration for services from BAUME & MERCIER either over the telephone or through registration forms.

    Registration forms contain both mandatory fields (indicated with an asterisk (*)) and non-mandatory fields; if you choose not to complete the mandatory fields then BAUME & MERCIER may not be able to respond to your request or activate your option choices.

    Telephone Calls

    All telephone calls to the Customer Contact Center may be recorded for security and training purposes and retained for a period determined by Baume & Mercier.

    Personal Information Collection and Use

    In order to place an order through the Call Center or through our Website, you will be required to provide valid and up-to-date Personal Information, including but not limited to your real name, date of birth, phone number and e-mail address, as well as other Personal Information as applicable, such as shipping address, billing address and payment details.

    Additional Personal Information may be collected by Baume & Mercier or its third party providers for security and anti-fraud purposes.


    We use technology such as "cookies" on our website to enhance your 

    shopping experience. Cookies are pieces of electronic information stored on your computer. You may disable cookies through the settings in your web 

    browser, but if you do so, some parts of our website may not function properly.

    We may automatically track and collect information about your IP address, domain service, the type of computer and web browser you are using and the 

    pages you visit (including by using web beacon and other equivalent technology). We collect this information so that we can administer and improve our 

    system. We may share this aggregate information with advertisers, sponsors or other businesses.

    Baume & Mercier uses Google Analytics on this Website, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. 

    In addition, in the “Favorites” section of the Website, users can select and save favourite products from any given product page.  To do this a temporary cookie is used to "save" the selected products during their visit. If a user does not accept cookies, no session will be saved.

    Only those users who have retained the cookie will be able to see their favourite products in the My Favourites section on a return visit.

    Baume & Mercier will use your Personal Information:

     to process your order and complete the transaction; to send you information on our products, promotions and events we feel may be of interest to you; for marketing research purposes relating to Baume & Mercier’s business and satisfaction surveys; to customize, analyze and improve our products, services, technologies, communications, and relationship with you; to prevent fraud and other prohibited or illegal activities; to enforce our Conditions of Sale or Privacy Policy with you; and to protect the security or integrity of our website, our business, or our products or services. Your Personal Information may also be used to provide you with other services you may have requested.

    Your personal financial information will not be used for any purpose except for processing your order and completing the transaction, as set forth in this Privacy Policy, and/or as requested by law.

    Except as stated herein, Baume & Mercier will not share your Personal Information with any unaffiliated third party without your prior consent or unless required to do by law or legal process.

    If Baume & Mercier or substantially all of its assets are acquired as a result of an acquisition, merger, sale, reorganization or liquidation, your Personal Information may be one of the transferred assets.

    Any Personal Information you make available to Baume & Mercier is done so voluntarily, with your knowledge and consent when ordering creations or registering for services from Baume & Mercier.  We will request from you information that is mandatory (required by us to fulfill your order and meet our legal obligations) and non-mandatory (which you can give to us if you chose); if you choose not to provide the mandatory information requested then Baume & Mercier may not be able to respond to your request or activate your option choices.

    Should any of the information you provide to the Call Center or via our Website change, please inform the Call Center or notify Baume & Mercier at the following e-mail address: 

    Personal Information collected will be stored and processed in the United States and Switzerland where Baume & Mercier and its affiliates, parent, subsidiaries or agents maintain facilities, and by submitting your Personal Information, you consent to any such transfer of Personal Information outside of your country.

    Baume & Mercier has taken all commercially reasonable measures to ensure that your Personal Information is handled in a secure and proper manner. Baume & Mercier (please refer to the Company Information above) is responsible for the management of jointly used Personal Information (described below) unless otherwise indicated.

    Joint use of Personal Data

    The following information will be used jointly by Baume & Mercier, Paymetric, Inc., who provides the on-line payment portal, and your credit card company to process payment of your order, and Accertify, Inc. who handle credit checks and fraud prevention:

    1. Your name and address;

    2. Your credit card information;

    3. The identification of the creations you have ordered; and

    4. The price paid for the creations you have ordered.

    Your credit card company is responsible for their use of your Personal Information and should be contacted directly with regard to any matter regarding their use of your Personal Information.

    All the information defined as your Personal Information will be used jointly by Baume & Mercier and other members of the Baume & Mercier group including Richemont International S.A., in Switzerland, to ensure that your Personal Information is hosted in a secure environment.


    Baume & Mercier is committed to protecting the security of your Personal Information.

    We will employ all commercially reasonable measures to ensure that details of your order and payment are held securely. 

    Your Rights

    If you request disclosure, correction, deletion or that Baume & Mercier stop using your Personal Information, Baume & Mercier will deal with such requests in accordance with applicable laws and regulations. The deletion of your Personal Information or a request for Baume & Mercier to stop using it will result in the cancellation of your registration.

    For any request concerning Personal Information and/or cancellation of registration to any services provided through our Call Center:

    Telephone: +49 (0) 22 999 5151


    Or write to: 

    Baume & Mercier
    50 chemin de la Chenaie
    CH-1293 Bellevue

    In the event that you choose to share information with friends or other third parties using our services, you will assume entire responsibility for any messages you send through our Web site or third party Personal Information you provide us. Baume & Mercier does not retain this Personal Information other than for sending the requested e-mail unless you send the requested e-mail to yourself.

    From time to time, BAUME & MERCIER may amend this Privacy Statement in accordance with modified legislative obligations. Our Privacy Statement can be consulted at any time from our version of our Web Site at

    Our Web Site database is managed by Baume & Mercier but the Personal Information collected will be stored securely by our Hosting Services (see above) in Switzerland. Our Privacy Statement is governed by and will be construed in accordance with the laws of Switzerland without regard to its conflicts of law provisions. Any differences will be submitted to the exclusive jurisdiction of the competent Swiss courts.


     The information on the Web Site is intended for general information purposes only. BAUME & MERCIER tries to ensure that the information provided is accurate and complete. However, BAUME & MERCIER does not warrant or represent that BAUME & MERCIER Material is accurate, error-free or reliable or that use of BAUME & MERCIER Material will not infringe rights of third parties. Use of the Web Site is at Users’ risk.

    Furthermore, whilst considerable effort has been made to ensure that the photographs and other graphic representations of BAUME & MERCIER products displayed on the Web Site are representative of the colour, design and style etc. of the original products, slight variations, distortions and/or differences may be apparent when compared to the original product.  This may be due to technical issues such as your browser or computer settings and other reasons. Accordingly, BAUME & MERCIER will not be liable for any apparent differences in the photographs or graphical representations of BAUME & MERCIER products displayed on the Web Site and the original products.  Consequently we strongly advise users to visit one of our authorized retailers to inspect the item they are interested in www.baume-et-mercier.xxxx/storelocator.

    BAUME & MERCIER does not warrant that the functional and/or technical aspects of the Web Site or the BAUME & MERCIER Material will be error free or that this Web Site, BAUME & MERCIER Material or the server that makes it available are free of viruses or other harmful components. If use of this Web Site, or BAUME & MERCIER Material results in the need for servicing or replacing property, material, equipment or data, BAUME & MERCIER is not responsible for those costs. Without limiting the foregoing, everything on the Web Site is provided to Users "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, REASONABLE CARE AND SKILL, OR NON-INFRINGEMENT. BAUME & MERCIER and its suppliers make no warranties about the BAUME & MERCIER Material, software text, downloads, graphics, and links, or about results to be obtained from using the Web Site. Please note that some jurisdictions may not allow the exclusion of implied warranties, consequently some of the above exclusions may not apply.

    Social Media

    When you visit the Baume & Mercier Facebook page and post comments and likes, Baume & Mercier may collect your information and we may also select our most active fans according to their activity on our Facebook page. We may use this information to invite you to participate in events in which you are likely to be interested given your activity on the Baume & Mercier Facebook page. Facebook may also collect your information when you visit the Baume & Mercier Facebook page and their use of your information is described in the Facebook privacy policy.

    Date of Posting: June 3, 2013

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